Our Story
Welcome to INNOTREE, where innovation meets nature. At INNOTREE, we are dedicated to creating high-quality, sustainable clothing that blends the best of nature's materials with cutting-edge design and craftsmanship.
How we start
The journey started 2018 as an Amazon merchant and grew to a million-dollar business in two years. Today we sell more than 200,000 pairs of hiking socks annually in the United States.
What we learned from the business is that sourcing only the highest quality products, developing with innovation and love, and it will work.
What we learned from the business is that sourcing only the highest quality products, developing with innovation and love, and it will work.
Discover Merino wool
We discover the Merino wool base layers from hiking socks and are really impressed by the performance properties of the fabric. It is typically designed as outdoor activewear, with flashy logos and unnecessary embellishments.
But it is sooooo comfortable to wear that we want something that also looks great for everyday life. There's a saying like this: "Once you put on a Merino wool cloth, you'll never take it off"
Our promise
We only use premium-grade Merino wool material exported from Australia and New Zeland, and partnered with industry leaders to create the most versatile and highest-performing Merino wool clothing that's made not only for outdoor activities but also for travel and everyday life.
Our purpose is to create simple, high-performance clothing that is versatile enough for any occasion.
Our purpose is to create simple, high-performance clothing that is versatile enough for any occasion.
Highest quality
Our Merino wool clothing is Woolmark certified which means that our product is made of natural, renewable and biodegradable wool and meets the highest industry quality standards.
Woolmark-certified Merino adheres to the highest standards related to fiber content, performance, color fastness, and dimensional stability.
Woolmark-certified Merino adheres to the highest standards related to fiber content, performance, color fastness, and dimensional stability.
Innovative and Innocent
The INNO in our brand INNOTREE stands for innovative and innocent. We hope that each of our products is a fruit from the innovation tree. And we hope that people are all innocent children before nature.
Go far, live your life, and feel the way of natural.
Go far, live your life, and feel the way of natural.
Explore our innovative, Woolmark-certified Merino wool clothing and experience the ultimate in comfort and performance. Embrace the natural way of life with INNOTREE—shop now and feel the difference!